Behavioral psychology is a branch of psychology that focuses on observable behaviors and how they are influenced by environmental factors, learning, and conditioning. This field of study emphasizes the importance of studying behavior as a way to understand and modify human actions. Behavioral psychologists often use experimental methods to study how behaviors are learned, reinforced, and changed over time. Key concepts in behavioral psychology include classical conditioning, operant conditioning, reinforcement, punishment, and observational learning. This research area is widely used in fields such as clinical psychology, education, and business to help individuals modify their behaviors and improve their quality of life.